Anmeldung : Masterprogramm IMIM

Start of Enrolment for Second Cycle of Executive Master’s Program “International Media Innovation Management“

On October 2nd, 2013, for the second time the Berlin University for Professional Studies and fjum_forum for journalism and media vienna start their program designed to assist media businesses in shaping the future of their industry. Supported by the City of Vienna, the part-time, hands-on course is open to 20 high-potentials from Europe’s media, IT and entertainment industries. Scholarships covering up to 75 per cent of the tuition fee are available for applicants originating from Central Eastern Europe.

Applicants are invited to send in their applications by April 30th, 2013. Please request your application forms here:

Media businesses in Europe are under threat. The financial crisis forces them to work more and more efficiently. Digitalisation impacts workflows and business models that have worked thus far. Social media influences journalism – and opens up new marketing opportunities. Consumers’ and citizens’ mobility changes their media usage. Many traditional media organisations cannot keep abreast with the constantly changing environment. The new Executive Master’s program of International Media Innovation Management IMIM helps them keep up with the developments and even outpace them.

Up to 20 young high-potentials from the European media and creative industries – with different positions in their respective value chains: development, financing, content, production, distribution, regulation/legislation – pool their forces together into a media innovation think tank. With lecturers from all over the world, they work together in an international network, get individual language training and deal with real-life situations submitted by participating enterprises. Thus, companies participating in the program have a say in the structuring of the syllabus. “The students’ collaboration with academics, management trainers, journalists and business managers is crucial to the program’s sustainable success”, says Program Director Andy Kaltenbrunner, “innovation is to be established as the main exchange currency in an international team.”

The program is organised by the Berlin University for Professional Studies (affiliated to Freie Universität Berlin), the fjum_forum for journalism and media vienna. It is supported by the municipality of the City of Vienna: Several scholarships will be granted to participants from media and creative industries in Central Eastern European countries, under consideration of their qualifications, financial situation and commitment of their employing organisations. These grants will cover up to a maximum of 75 per cent of the tuition fee.

For further information regarding application or grants please visit If you are interested in a business partnership please contact

 Start: October 2, 2013, Vienna. Please submit your application by April 30, 2013.

Projected time investment on the part of participants: IMIM is a post-graduate, part-time programme for working professionals (duration: 2 years). Following the concept of blended learning, it contains six one-week compulsory attendance modules in Austria (Vienna), Germany (Berlin), Spain (Elche/Madrid) and in the USA (St. Petersburg, Florida/New York City). Those modules are complemented by e-learning, language courses and real-life projects.

Language of instruction: English (further English training is part of the programme)

Degree earned: Master of Arts (MA) in International Media Innovation Management

Fees: € 20.000/year (duration: 2 years) including    

// for students: all textbooks and online materials, individual language training, lodging and travel costs within the countries in which the moduls take place (Austria, Germany, Spain, USA)     

// for business partners: all business partners‘ benefits, e.g. suggestion of a real-life project (to be then implemented in their company) and sending a lecturer or executive to the programme.

Faculty: Gerhard Zeiler (TBS International), Lucy Küng (Univ. St. Gallen/CH), Romanus Otte (Welt Online), Klaus Meier (Univ. Eichstätt-Ingolstadt/GER), Bill Horn (Video Desk, New York Times), Wolfgang Blau (Zeit Online), Matthias Karmasin (Univ. Klagenfurt/AUT), Vinzenz Wyss (University Winterthur), José García Avilés (University of Elche/ESP), Gerhard Apfelthaler (California Lutheran University/USA), Bill Mitchell (Poynter) etc.


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