#MID15: Be unique! How focus and identity make media successful

A day designed by Anita Zielina, Klaus Weinmaier, Gunther Müller and Daniela Kraus
Save the date! Media Innovation Day 2015, June 12th
The Media Innovation Day #MID15 is an international journalism conference in Vienna, Austria, focusing on current trends, upcoming challenges and future developments in the media. In 2014 our distinguished speakers from Germany, USA, Poland, the Netherlands, Spain and many more countries were discussing future business models. This year we have a new topic for you: Be unique! How focus and identity make media successful. We have a great speaker line-up for you: Follow #MID15 & @fjumwien on twitter to stay tuned on speakers and program!

Full list of speakers & bios >>


We are convinced that digital audiences are to be treated differently from print audiences, and that uniqueness and focus will become increasingly important in the growing stream of exchangeable and impersonal information that many news organizations still provide. At #MID15 we will showcase and discuss international and national media entities that became (or are becoming) powerful because they focus on a distinct approach, a specific audience slice, a way of storytelling or a certain topic, rather than going for a broad generalist „one size fits all“ model. Join us on June 12th in the beautiful Museumsquartier in the heart of Vienna, Austria, where we offer you a day with international speakers from successful media brands, breakout sessions and workshops. We will analyze media organizations and assess audience, approach, storytelling and topic. You will also get the chance to analyze the potential of uniqueness of your own news organization or media project.


8.30 am
Wake Up! Coffee & Registration
9.00 am
Welcome // Daniela Kraus, Gunther Müller
9.15 am
Introduction // Anita Zielina, Klaus Weinmaier
9.45 am
How to attract the millennials // Hansi Voigt, Zachary Alfred, Susann Hoffmann
10.50 am Parallel Sessions:
How data can help you become unique // Annie Fox
How storytelling can help you become unique // Heidi Lackner
How social media can help you become unique // Lisa Stadler
How verticals can help you become unique // Leeor Engländer
11.20 am How to create new journalistic ventures // Susann Hoffmann, Nora-Vanessa Wohlert, Daniel Höly, Karsten Lohmeyer
12.30 pm
1.30 pm How to create successful sub-brands or sub-products // Raju Narisetti, Jochen Wegner
2.30 pm My focus, my identity: Hands-on workshops with #MID15 speakers
3.30 pm
My ideas, my takeaways: Feedback from #MID15 speakers
4 pm Wrap Up: Be unique!
Open End
Meet Up! Drinks & Chat

Full list of speakers & bios >>
mid 15 mei

Friday, June 12th, 2015. Registration 8.30 am, Start time 9 am. Program ends 4.30 pm. Get together 4.30 pm open end. +++ Barocke Suiten, MuseumsQuartier Wien, Museumsplatz 1/5, 1070 Vienna, Main Entrance.Email office@fjum-wien.at/wp +++ Phone +43 1 9972796 +++ Editorial and Program: Daniela Kraus +++ Organisation, Registration, Accommodation: Ewa Kobald +++ Press: Gunther Mueller

Early Bird Ticket until 18th May 2015

EUR 390,00


EUR 550,00

Business Package w/ 3 Tickets

EUR 1320,00

Buy tickets >>

12.06.201509:00 - 17:00
MuseumsQuartier-Barocke Suiten
1070 Wien, Museumsplatz 1