Creating a Newsletter prototypeKursnummer: 114221on
How to create or redefine your email Newsletter
Online-Workshop mit Federica Cherubini
Donnerstag, 02. Dezember 2021, 14.00 – 17.00 Uhr
Den Link zum Zoom-Meeting-Room erhalten Sie zeitnah vor Veranstaltungsbeginn.
€ 35 für JournalistInnen / Normalpreis: € 70 für alle nicht-journalistischen Berufe (1 fjum_Punkt)
During this three hour workshop participants create or redefine their own email Newsletter. They will learn about newsletter strategies and will get to actively work on their own newsletter product.
You will learn about:
- a newsletter’s value proposition
- product strategy
- distribution strategies and engagement
- and get feedback on your prototype
Who is this for?
For all who want to launch their own email newsletter or already have one but want to reassess.
Maximum number of participants: 12
Federica Cherubini is a specialist in audience engagement and audience-first strategies for news organisations, with ten years experience spanning major publishers, research institutes and editorial networks around the world.
She was formerly Engagement Manager at Hearken, an audience consulting company that helps newsrooms better listen to and engage with their stakeholders in order to build sustainability.
Federica specialises in devising and implementing new and improved ways of working, bridging people, disciplines, departments, projects and cultures. She was previously Audience Projects Editor at Condé Nast International and is a coach with the Membership Puzzle Project.