Finding the best stories via Social Media Communities

Kursnummer: 111620on

Finding the best stories via Social Media Communities 

WhenMonday, 20th July & Tuesday, 21st July 2020, 12:00 – 14:00 h

Your Zoom link will be received upon registration and one day before the event.

Register now.


Social Media Communities are becoming an essential source for journalists. But: how to develop a digital beat in social media communities and groups?
From discovering new story ideas and broadening your contacts to navigating misinformation and falsehoods this workshop with Mark Frankel will highlight the opportunities and pitfalls for media professionals seeking to participate in social media groups and communities.



Session 1:  Monday, 20th July, 12:00 – 14:00 h

The first session will introduce and highlight the range of groups communities on social media with a focus on ‘private’ invitation-only groups (on Facebook) and Reddit subcommunities. The seminar will explore how media professionals can get involved constructively without unnecessary disruption to other group participants and avoiding misinformation and those intent on spreading conspiracies.

The session will end with an introduction to a short exercise for participants to work on offline and submit to Mark Frankel ahead of the next session.


Session 2: Tuesday, 21st July, 12:00 – 14:00 h

The second session will focus on research and verification techniques for user generated content (UGC) discovered on social media.

The seminar will begin with an appraisal of the exercises from the day before. This will be followed by a demonstration of various online verification tools and techniques and discussion of how media professionals can find reliable information from social media sources.
Participants will be provided links to tools that will be used during this workshop.


Target Groups

Journalists and media professionals


How to prepare for the workshop:

Participants will need reliable internet connections.


Concept and Speaker

Mark Frankel, is an experienced digital media and communications professional. He has more than two decades of experience in journalism and content creation (in TV, radio and digital news). From 2015 to 2018 Mark was Social Media Editor for “BBC News”, responsible for BBC News social media strategy and line management. From 2003 to 2009 he worked as a producer and then commissioning editor for “BBC Radio Four” news programmes before taking on the role of Assistant Editor for the “BBC UGC (User Generated Content) Hub” and Social News.
In his current role as Head of Social Media at “Philip Morris International” Mark is helping to develop a new social media vision and strategy for a multinational company undergoing radical transformation.


20.07.202012:00 - 14:00
21.07.202012:00 - 14:00
25 ausschließlich für Journalistinnen und Journalisten, Normalpreis: € 120 für alle nichtjournalistischen Berufe
Mark Frankel
Online (Zoom)