The art of newsletters

Kursnummer: 113221on

Online-Workshop mit Federica Cherubini
Mittwoch, 20. Oktober 2021, 16.00 – 19.00 Uhr

Info: So nehme ich an einem Zoom-Meeting teil.
Den Link zum Zoom-Meeting-Room erhalten Sie zeitnah vor Veranstaltungsbeginn.

€ 45 für Journalistinnen und Journalisten, Normalpreis: € 105 für alle nicht-journalistischen Berufe (2 fjum_Punkte)

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During this workshop we will look at newsletters as editorial products and review all the different ways you can utilise them. Then we will discuss all the different considerations for making a successful newsletter, including growth and acquisition strategies, metrics and benchmarks, content and monetisation.
We will also examine best practices from both big and small, national and local, traditional and new media outlets.
 

 

Diese Kenntnisse erwerben Sie:

  • Overview on different newsletters.
  • Best practice examples of newsletters.
  • Analysis of different approaches of newsletters.
  • Understanding growth strategies.
  • Understanding acquisition strategies.

 

Dieses Angebot richtet sich an:

JournalistInnen und Medien-MitarbeiterInnen.

 

 
Max. TeilnehmerInnen-Zahl: 20
 
 

Vorkenntnisse:

No special skills required.
 
 

Ihre Trainerin:

Federica Cherubini is a specialist in audience engagement and audience-first strategies for news organisations, with ten years experience spanning major publishers, research institutes and editorial networks around the world.
She was formerly Engagement Manager at Hearken, an audience consulting company that helps newsrooms better listen to and engage with their stakeholders in order to build sustainability.
Federica specialises in devising and implementing new and improved ways of working, bridging people, disciplines, departments, projects and cultures. She was previously Audience Projects Editor at Condé Nast International and is a coach with the Membership Puzzle Project.

@fedecherubini

20.10.202116:00 - 19:00
45 für Journalistinnen und Journalisten, Normalpreis: € 105 für alle nicht-journalistischen Berufe (2 fjum_Punkte)
Federica Cherubini
Online (Zoom)