The Blog is dead. Long live the Blog

Kursnummer: 15420

20.-21. April 2020, 09.30 – 16.00 Uhr
€ 490,- / für Freie, Studierende und ZerDi-Alumni -50%

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The Blog is dead. Long live the Blog:
Creating one, writing one, feeding one

Blogging dates back to the mid-1990s when it appeared as an online personal diary, a virtual space to share thoughts, ideas and experiences. Today there are more than 500 million blogs worldwide that produce over 2 million posts a day. About one-third of all websites are blogs. There are bloggers who write (people who use the format to promote commercial enterprises, to sell products and services, to promote causes, people who position themselves as influencers). And there are writers who blog. Most blogs fail. The main reason is that they do not produce engaging, quality content. This is just why writers who blog might succeed.

If you have a blog that needs attention, if you are seeking to improve or expand your blog, if you are considering starting a blog, this practical seminar is for you.


Your Trainer:

Lauren Kessler ( is an American journalist and the award-winning author of 9 books who combines lively narrative with deep research to explore everything from the seemingly romantic but oh-so-gritty world of ballet to the wild, wild west of the anti-aging movement, from the stormy seas of the mother-daughter relationship to the hidden world of Alzheimer’s sufferers.

Her books have been Wall Street Journal and People magazine „best“ selections, Washington Post and Los Angles Times bestsellers. She has written for the New York Times magazine, Los Angeles Times magazine, O (Oprah) magazine and The Nation among others. Her book of essays on the art and craft of writing, Gute Texte, was just recently published in Austria.

She blogs at about wellness and living an engaged life. Kessler is an international speaker and workshop leader and the creator of two graduate programs in narrative journalism at the University of Oregon.

20.04.2020 - 21.04.202009:30 - 16:00
490, für Freie, Studierende und ZerDi-Alumni -50% (Förderungen möglich)
Lauren Kessler