Learning Lab Audience Engagment

Media users are no longer passive audiences: readers, listeners and viewers participate in the design of contributions, they are in close contact with editors or are themselves consulted as experts.

Audience participation in media poses new challenges: How can and should the experiences and contributions of the audience be integrated and exploited? What role should media play in the design of communities online and offline? How do you get in touch with your audience and come to an exchange – how does interaction work?

There is a great need for qualified employees for this field of innovation. For that reason fjum_forum journalism and media runs the „Learning Lab Audience Engagement“. In this training stakeholders from all media sectors – technology and IT, editors and management – and experts in the field of process-oriented work cooperate on elaborating answers to these questions and find appropriate solutions for media companies.

During six interactive modules participants are introduced to knowledge and experience on user participation and incorporate new skills on audience engagement in creative exchange. In this training, experts will present insights into the design of participatory processes and audience involvement and, together with the participants, examine and further develop the needs and requirements of journalistic practice. Participants work together to develop a „catalog“ of necessary qualifications that will result in new educational programs and materials.



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