Masterprogramm International Media Innovation Management

Media businesses in Europe are under threat. The financial crisis forces them to work more and more efficiently. Digitalisation impacts workflows and business models that have worked thus far. Social media influences journalism – and opens up new marketing opportunities. Consumers’ and citizens’ mobility changes their media usage. Many traditional media organisations cannot keep abreast with the constantly changing environment. The Executive Master’s program of International Media Innovation Management IMIM helps them keep up with the developments and even outpace them.Up to 20 young high-potentials from the European media and creative industries – with different positions in their respective value chains: development, financing, content, production, distribution, regulation/legislation – pool their forces together into a media innovation think tank. With lecturers from all over the world, they work together in an international network, get individual language training and deal with real-life situations submitted by participating enterprises. Thus, companies participating in the program have a say in the structuring of the syllabus. “The students’ collaboration with academics, management trainers, journalists and business managers is crucial to the program’s sustainable success”, says Program Director Andy Kaltenbrunner, “innovation is to be established as the main exchange currency in an international team.”The program is carried out by Berlin University for Professional Studies and fjum_forum journalism and media (Vienna) with the support of and in cooperation with further international media training institutes (Poynter Institute, St. Petersburg/USA; Universidad Miguel Hernández, Elche/Spain). All the institutes welcome and encourage applications from qualified students who meet the program’s admission requirements.



Projected time investment on the part of participants: IMIM is a post-graduate, part-time programme for working professionals (duration: 2 years). Following the concept of blended learning, it contains six one-week compulsory attendance modules in Austria (Vienna), Germany (Berlin), Spain (Elche/Madrid) and in the USA (St. Petersburg, Florida/New York City). These modules are complemented by e-learning, language courses and real-life projects.


Language of instruction: English (further English training is part of the programme)


Degree earned: Master of Arts (MA) in International Media Innovation Management


Faculty: Gerhard Zeiler (TBS International), Lucy Küng (Univ. St. Gallen/CH), Romanus Otte (Welt Online), Klaus Meier (Univ. Eichstätt-Ingolstadt/GER), Bill Horn (Video Desk, New York Times), Wolfgang Blau (The Guardian), Matthias Karmasin (Univ. Klagenfurt/AUT), Vinzenz Wyss (University Winterthur), José García Avilés (University of Elche/ESP), Gerhard Apfelthaler (California Lutheran University/USA), Bill Mitchell (Poynter) etc.

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Eine Auswahl: Gerhard Zeiler (TBS International), Alan Rusbridger (The Guardian), Lucy Küng (Univ. St. Gallen), Romanus Otte (Welt Online), Bill Horn (New York Times), Wolfgang Blau (The Guardian), Vinzenz Wyss (Univ. Winterthur), Nikolaus Forgó (Univ. Hannover), Klaus Meier (Univ. Eichstätt), Bill Mitchell (Poynter Institute), José García Avilés (Univ. Elche), Gerhard Apfelthaler (Californian Lutheran Univ.), Matthias Karmasin (Univ. Klagenfurt), ... Weitere Informationen: