Anita Zielina is an experienced digital media executive with a focus on innovation and change management. Her last role was as Chief Product Officer and member of the Executive Board of NZZ media group in Switzerland. Before joining NZZ, Anita was Deputy Editor-in-Chief at “Stern” in Germany and at “Der Standard” in Austria. In 2012, she was selected as the first Austrian journalist for the one-year Knight Journalism Fellowship at Stanford University, Palo Alto, California. At Stanford, she did research on user engagement and strategic innovation management in journalism. Anita has a Law degree from University of Vienna and an Executive MBA from INSEAD.